Associate Manager, Social Media

Job typeGame Development/Publishing
LocationUnited States - San Francisco, California
TypeFull Time
Posted DateOct. 21, 2019
WB Games Inc. seeks as Associate Manager, Social Media for the WBG SF Promotion & Outreach department. This creative individual will play a role in executing social/marketing strategies across multiple mobile game products to optimize the use of social media in driving engagement and retention.

What part will you play?

This position will work within the Social Media team to develop, implement, and execute social media and marketing activities with the goal of establishing and growing WB Games’ social media presence while retaining active fans and engaging them. The ideal candidate is on the pulse of the latest social media trends, understands the intricacies of mainstream and emerging social channels, and can execute multi-faceted marketing and social campaigns.

Successful candidates should be curious, data driven, and have a track record of hands on experience with content development. Strong verbal and written communication skills, a passion for games, and a good attitude are a must.
  • Help develop and execute strategic player engagement campaigns focusing on social and community platforms with clear success metrics.
  • Track and report community growth along with player sentiment and engagement across owned social channels and community platforms - use data to optimize and inform recommendations.
  • Collaborate with creative team to develop effective and engaging content across multiple platforms/channels.
  • Maintain relationships within player communities by engaging with fans both online, and when appropriate, in-person.
  • Collaborate cross-functionally with WB Games’ communications and marketing managers to execute cohesive campaigns.
  • Monitor competitive landscape (forums, communities, and social) to identify key opportunities and issues.
  • Immerse in player communities to ensure a consistent, high quality user experience inside and outside of our games.
  • Track KPIs to meet individual game goals and overall department objectives.
  • Assist in moderation of official channels including communities and Social media.
  • Work with PR and production team to manage player communications around game and Live Service issues.
  • Assist in the planning and scheduling of community activities, both in-game and out of game.
  • Ensure all Warner Bros. standards, policies, and processes are observed and followed.
What do we require from you?
  • 2-3 years of experience in player engagement initiatives focusing on social media and community management.
  • Passion for mobile games and has video game industry knowledge.
  • Analytical skills with ability to use data to optimize and measure programs and sentiment.
  • Experience working cross-functionally and with a range of internal and external resources.
  • Ability to manage time, prioritize, and execute high quality work.
  • Thrives in a performance-based environment.
  • Experience with social media management tools.
  • Strong communication skills, both verbally and in the presentation of data.

Your information will now be submitted via our parent company’s site, TimeWarner.com.