Social Media Manager (contract)

Job typeCommunications/Publicity, Game Development/Publishing, Mobile, Social Media
LocationUnited States - San Francisco, California
TypeFixed Term
Posted DateMay. 01, 2019
Warner Bros. Interactive Entertainment Inc. seeks a Social Media Manager for the WBG SF Promotion & Outreach department.

What part will you play?

The Social Media Manager will play the important role of the development and management of social media campaigns to drive awareness, engagement and retention for our mobile games.

This position will work within the Mobile Publishing team in San Francisco to develop, implement and track social media campaigns. Successful candidates should be data driven, have a track record of hands on experience with social media having developed, copywritten, and executed social campaigns from the ground up. Strong verbal and written communication skills are a must. The Social Media Manager will report to the Sr. Manager, Integrated Communications.
Manager, Social Media.
  • Develop and execute strategic player engagement campaigns focusing on social and community platforms with clear success metrics.
  • Develop dashboard to track and report community growth along with player sentiment and engagement across owned social channels and community platforms - use data to optimize and inform recommendations.
  • Collaborate with creative team to develop effective and engaging content across multiple platforms/channels.
  • Cultivate and maintain relationships within our player communities by engaging with fans both online, and when appropriate, in-person.
  • Engage in authentic dialogue with the community and voice their concerns, suggestions and experiences to game studios and stakeholders - escalate to support when needed.
  • Collaborate cross-functionally with WB Games’ communications and marketing managers to execute cohesive campaigns.
  • Monitor competitive landscape (forums, communities and social) to identify key opportunities and issues.
  • Immerse in the game community to ensure a consistent, high quality user experience inside and outside of our games.
  • Partner with Customer Service to resolve customer escalations via social media.
  • Develop and track KPIs to meet individual game goals and overall department objectives.
  • Oversee the moderation of official channels including communities and Social media.
  • Work with PR and production team to manage player communications around game and Live Service issues.
  • Plan and schedule community activities, both in-game and out of game.
  • Proactively take initiative to improve existing player community programs and processes to scale with product and company goals.
  • Ensure all Warner Bros. standards, policies, and processes are observed and followed.
  • Coordinate and share with other WB Social and Community Managers on engagement best practices, standards, and innovations.
What do we require from you?
  • 5+ years leading player engagement initiatives focusing on social media and various communities.
  • Strong analytic skills with the ability to use data to optimize and measure social programs and community sentiment - able to analyze large amounts of data and produce actionable insight.
  • Experience in developing and managing content calendars for various games across several platforms.
  • Experience building and managing communities on major community engagement platforms, including Facebook, YouTube, Twitter, Instagram, Reddit, Discourse, Discord and Twitch.
  • Solid understanding of mobile games and the gaming landscape; preferably with a knowledge of WB’s franchises.
  • Experience working cross-functionally and with a range of internal and external resources.
  • Ability to manage time, prioritize and execute high quality work.
  • Immersed in player communities and able to identify trends and new opportunities.
  • Thrives in a performance based environment.
  • Experience with social media management tools and running paid media across various social networks.
  • Strong communication skills, both verbally and in the presentation of data.

Your information will now be submitted via our parent company’s site,