Marketing Analyst (Temp)

Job typeBig Data/Analytics, Game Development/Publishing, Mobile
LocationUnited States - San Francisco, California
TypeFixed Term
Posted DateMar. 15, 2019
WB Games San Francisco is seeking a Marketing Analyst (Temp) to help develop advertising, explore ideas, and help to drive conversion optimization for some of the biggest IPs.

(Relocation assistance will not be provided for this role.)

What part will you play?
  • Develop advertising for some of the biggest IP’s:
    • Work with UA Analyst on assigned IPs (which may include Harry Potter, Game of Thrones, and DC Comics).
    • Be the subject matter expert on ad performance for each property.
    • Partner with teams to develop ads specific to each channel and IP.
  • Explore and validate new test ideas:
    • Build hypotheses based on insights and observations.
    • Work with artists and marketers to create tests centered around learning and discovery.
    • Deploy test plans around key beats and launches.
  • Drive the conversation around conversion optimization:
    • Disseminate knowledge and best practices among the greater organization.
    • Provide regular performance updates to stakeholders.
    • Manage communications between advertising partners and the marketing team.
What do we require from you?
  • BA/BS in economics, marketing, business or a related field.
  • 1-3 years’ experience working in either digital marketing or user acquisition at a technology company.
  • Understanding of digital/mobile marketing KPIs and metrics.
  • Intermediate understanding of Excel (pivot tables, vlookups etc).
  • Familiarity with BI tools like Looker, Tableau, Adobe Analytics.
  • Must be comfortable working in a collaborative environment with multiple stakeholders.
  • Experience interfacing with multiple internal stakeholders and partners.
  • -Competency in statistical concepts like confidence, sampling, predictive modeling.
  • Must be comfortable working in a collaborative environment with multiple stakeholders.

Your information will now be submitted via our parent company’s site,