Director, Franchise Management & Marketing

Job typeLicensing, Marketing/Promotions/Advertising
LocationUnited States - Burbank, California
TypeFull Time
Posted DateJan. 07, 2020

The Job

Warner Bros. Consumer Products Inc. seeks a Director, Franchise Management & Marketing for the Franchise Mgmt & Marketing department. Develops worldwide strategic Franchise Plans and executes marketing activations for WBCP for Live Action (non-DC) and TV portfolio, focusing on Horror, Event Theatricals and Current TV, under leadership of VP, Franchise Management & Marketing. The Director will develop programs that drive brand awareness and relevancy as well as all communication and marketing tools to achieve collective goals. Collaborates with Category, Sales, Creative/Product Development, Legal, Finance, Product Curation and Business Planning teams to drive financial targets and innovation. Additionally, the Director will work in partnership with Warner Bros. divisions and across WarnerMedia.

The Daily

  • The position calls for strategic, innovative and creative thinking, continuous planning, and exceptional communication skills, both verbal and written. Position includes oversight for associate level employee. The position also authors all plans and oversees the development and execution of supporting tactics for assigned Franchises/Properties. Role serves as the day-to-day liaison for assigned Franchises/Properties with WB TV, WB Pictures, WB Interactive Entertainment and members of these respective teams to ensure WBCP priorities are achieved in a cross-collaborative fashion.

  • Develops, manages and presents Franchise plans, marketing activations and brand guidelines for assigned franchises/properties. Marketing plans to include: property objectives, strategies, tactics, brand values and guidelines, retail thematics and sell in tools, marketing programs and associated budgets.

  • Identifies and brainstorms unique ideas and executable programs to drive innovative franchise plans.

  • Works to develop cohesive and synergistic plans across all disciplines within WBCP (Retail, Sales, Creative, Product Development, Product Curation, etc.)

  • Oversees day-to-day management for assigned properties.

  • Ensures that all franchise plans and marketing activations are designed and implemented to meet specific measurable goals (short term and long term).

  • Coordinates with all WBCP departments to develop cohesive initiatives, including but not limited to promotional activities, trade and/or consumer promotions, advertising and other activities.

  • Works with Category teams to identify incremental business opportunities and to increase sell-in and sell-thru of licensed products.

  • Works with Sales & Retail Business Development team to ensure brand placement and presence at retail is maximized.

  • Works closely with regional international offices to support regional implementation of strategies and marketing activations.

  • Delivers all plans and tools worldwide and in a timely basis.

  • Partners with Category to support global licensees and develops best practice strategies to support global and local partners in all categories.

  • Recommends and implements market research where appropriate. Manages annual tracking studies related to assigned properties.

  • Manages annual budget and quarterly financial reporting on expenditures.

  • Builds and maintains relationship with applicable colleagues in sister divisions: TV, Digital, WHE, WBIE, Theatrical, Animation, etc. to establish a reliable and timely flow of information and materials related to assigned properties.

  • Works collaboratively with category, creative and sales to determine creative strategy for property style guides.

  • Participates in licensee meetings, when appropriate.

The Essentials

  • Bachelor’s degree in related field.

  • MBA—is a plus.

  • Minimum 7-10 years’ experience in related field.

  • Brand and/or Franchise management experience.

  • Minimum 3 years’ experience in managing agencies and 3d parties.

  • International business or marketing experience.

  • Proficiency with Microsoft Word, Excel, and PowerPoint.

  • Effective and proven management and interpersonal skills are critical.

  • Must have sound understanding of strategy development, marketing principles and brand management.

  • Must have a clear understanding of the dynamics and needs of licensing.

  • Must have effective communication and presentation skills.

  • Must have the ability to communicate effectively and tactfully with persons on all levels, in person and remotely (e.g., telepresence, video conference, etc.)

Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

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